About Us

Pemberley Tours is owned and operated by John Ruch.

I’ve lived and worked in the Napa Valley wine and hospitality industry for over fifteen years. As a Wine Educator for Sterling Vineyards, Beaulieu Vineyards, Provenance Vineyards, and Acacia Vineyard, I developed and conducted vineyard and winery tours and educational tasting seminars for consumers and professionals in the wine trade (restaurateurs, sommelier, wine retailers and beverage distribution professionals).

I’ve conducted wine tastings and educational seminars for consumers and the wine trade all over the US. I have worked in vineyards and cellars and have helped make a number of vintages of wine at Olivia Brion Winery.

My tasting room management experience will help you get the most out of each winery visit from exercising proper tasting room etiquette to asking the right questions of your winery hosts.

I hold the Wine & Spirits Education Trust Advanced Degree with Merit, and have studied enology and viticulture at the Culinary Institute of America in Napa, The Court of Master Sommelier, University of California Davis and the Napa Valley Community College.

I’ve worked at restaurants and entertainment venues throughout the Napa Valley and can provide you with a local resident’s insight to dining, recreation and more in wine country.

I live in downtown Napa with my wife Juliane and our cat Paul, and look forward to entertaining and educating you on your next visit to wine country!